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旅游休闲全媒体总编肖杨女士:国际青少年休闲的实践及启示
发布日期:2021年04月21日  来源:旅游休闲

《旅游休闲》全媒体总编肖杨女士在北京平谷世界休闲大会上做“国际青少年休闲的实践与启示”的演讲。

今年两会期间,全国政协委员、江苏省锡山高级中学校长唐江澎说,孩子只有分数,赢不了未来的大考;教育只关注升学率,国家就没有核心竞争力;好的教育应培养终身运动者、责任担当者、问题解决者、优雅生活者,让孩子们以健全和优质的人格赢得未来。
我们认为,推进青少年休闲事业和产业正是这种“好的教育”的重要体现。特别是一批80后、90后父母,他们是在素质教育的思潮或者口号中成长起来的,对于下一代的教育非常认同亲子陪伴、寓教于乐、综合素质等。
在经济社会整体性地发展到一个新的阶段,特别是在高质量发展导向下,也在全面建成小康社会的历史契机下,我国青少年休闲产业将迎来更广阔的发展前景和成长空间。
它山之石,可以攻玉。从国际青少年休闲的发展情况来看,其类型主要包括体育运动类、旅游休闲类、文化体验类、游戏类等。发达国家在推进青少年休闲的纵深发展、稳步发展、品质发展、高效发展、健康发展等方面,给我们带来五点极有价值的启示


During this year's two sessions, Tang jiangpeng, member of the National Committee of the Chinese people's Political Consultative Conference and principal of Xishan senior high school in Jiangsu Province, said that if children only have scores, they can't win the future exams; if education only focuses on the enrollment rate, the country will have no core competitiveness; scores are not the whole content of education, nor the fundamental goal. Good education should cultivate lifelong sportsmen, responsibility bearers, problem solvers and elegant life people, so that children can win the future with sound and high-quality personality.

At that time, this remark aroused a wider resonance in the circle of friends, reflecting a subtle and real social emotion.

In my opinion, promoting youth leisure career and industry is an important embodiment of this "good education". In particular, a group of post-80s and post-90s parents grew up in the ideological trend or slogan of quality education, and they very much agree with the education of the next generation, such as parent-child company, education in fun, comprehensive quality and so on.

At the same time, the overall economic and social development has reached a new stage. Under the guidance of high-quality development and the historical opportunity of building a moderately prosperous society in an all-round way, China's youth leisure industry will usher in a broader development prospect and growth space.

From the development of international youth leisure, its types mainly include sports, tourism and leisure, cultural experience, games and so on. Developed countries  bring us five very valuable enlightenment in promoting the in-depth, steady, quality, efficient and healthy development of youth leisure.


第一,产业化是青少年休闲“纵深发展”的必由之路。

这方面欧美一些国家确实是走在了前列。它们的青少年休闲已经发展成为一种不容忽视的文化现象、时尚潮流 ,以大众传媒为载体,以商业运作为,以消费为目的,将娱乐、休闲、竞技等内容融为一体,越来越体现出产业化特点。其主要体现为休闲消费广告、休闲产品宣传、文化娱乐体育明星崇拜、商业性休闲活动等等形式,具有明显的产业性、商业性、消费性、娱乐性、流行性以及后现代非理性等特点 。

比如,在英美两国,《哈利·波特》魔法世界已经植入很多青少年脑海中,并成为一种休闲时尚。面对一种新的可能,自带超级流量的 《哈利·波特》,近几年抢摊青少年休闲市场,深入推进产业化,在英美两国收获颇丰。7本书、8部电影,只是哈利·波特产业链中的基础,工艺品、特许商品、俱乐部、主题公园等等衍生产品的收益才是大头,围绕哈利·波特展开的是一个60亿美元的庞大文化产业链。产业链深度加工最终纵深推动了英美的哈利·波特的文化休闲热,甚至正完成对全球性市场的打造和巨大利益的收获。如今对于很多英美青少年而言,“哈利·波特”所代表的更是一种生活方式,它让他们沉浸于其中,共享乌托邦式的休闲产品。

反观国内,还有很长的路要走。以影视为例,《喜羊羊》《熊出没》也有不弱的IP流量,但其衍生品就特别粗糙浅陋,还很山寨,没有形成一条自洽的产业链,产业化运营水平明显不足。


Industrialization is the only way for the deep development of youth leisure

In this regard, some European and American countries are indeed at the forefront. Their youth leisure has developed into a cultural phenomenon and fashion trend that can not be ignored. With mass media as the carrier, commercial operation as the means, and consumption as the purpose, they integrate entertainment, leisure, sports and other contents, and more and more embody the characteristics of industrialization. It is mainly reflected in the form of leisure consumption advertising, leisure product publicity, cultural entertainment, sports star worship, commercial leisure activities and so on. It has obvious characteristics of industry, commerce, consumption, entertainment, popularity and post-modern irrationality.

For example, in Britain and the United States, "Harry Potter" magic world has been implanted in many teenagers' minds, and has become a leisure fashion. In the face of a new possibility, Harry Potter, with its own super traffic, has made great achievements in recent years in UK and the United States by competing in the youth leisure market and promoting industrialization. 7 books and 8 movies are just the foundation of Harry Potter's industrial chain. The proceeds from the derivative products such as handicrafts, licensed commodities, clubs and theme parks are the major ones. Around Harry Potter, there is a huge cultural industrial chain of 6 billion US dollars. The deep processing of the industrial chain has finally promoted the cultural and leisure craze of Harry Potter in Britain and the United States, and is even completing the construction of the global market and the harvest of huge benefits. Nowadays, for many British and American teenagers, "Harry Potter" represents a way of life, which makes them immerse in it and share Utopian leisure products.

In China, on the other hand, there is still a long way to go. Take film and television as an example, "pleasant goat" and "bear haunt" also have a lot of IP traffic, but their derivatives are relatively rough and shallow, which do not form a self consistent industrial chain, and the level of industrial operation is obviously insufficient.



第二,政府部门积极作为是青少年休闲“稳步发展”的重要保障。

从欧美国家的经验来看,在推进青少年休闲发展方面,政府部门应该积极作为,出台相关针对性的法律法规,不断完善休闲基础设施建设,加强休闲人才建设,积极推动在全社会形成青少年休闲氛围和发展机制

联邦德国在1959年就施行《黄金计划》,总共修建67095个相关设施,其中包括31000个儿童游乐场,14700个中等规模的运动场,10400个体育馆,5500个学校体育馆,2420个露天游泳池,2625个教学游泳馆,50个游泳馆,最终耗资174亿马克。德国的《黄金计划》为青少年的运动、游戏和休闲建造了足够多的基础设施,资金绝大部分来自政府的拨款,对推进德国青少年体育休闲事业起到了极大的作用。

日前,国务院提出的《关于2020年国民经济和社会发展计划执行情况与2021年国民经济和社会发展计划草案的报告》审查通过。其中,报告特别提出出台实施国民休闲纲要(2021—2035年)。我认为,这个国民休闲纲就应该充分发挥政府的宏观指导作用,充分关注到青少年休闲,这将对中国青少年休闲事业发展起到积极作用。


The government's active action is an important guarantee for the steady development of youth leisure

From the experience of European and American countries, in promoting the development of youth leisure, government departments should actively act, introduce relevant laws and regulations, constantly improve the construction of leisure infrastructure, strengthen the construction of leisure talents, and actively promote the formation of youth leisure atmosphere and development mechanism in the whole society.

The Federal Republic of Germany implemented the "Gold Plan" in 1959, and built a total of 67095 related facilities, including 31000 children's playgrounds, 14700 medium-sized sports grounds, 10400 gymnasiums, 5500 school gymnasiums, 2420 open-air swimming pools, 2625 teaching swimming pools and 50 swimming pools, with a final cost of 17.4 billion marks. Germany's "golden plan" has built enough infrastructure for teenagers' sports, games and leisure. Most of the funds come from the government, which has played a great role in promoting German teenagers' sports and leisure.

Recently, the "report on the implementation of the 2020 national economic and social development plan and the draft 2021 national economic and social development plan" put forward by the State Council was examined and approved. Among them, the report specifically proposes the introduction and implementation of the national leisure program (2021-2035). In my opinion, this national leisure program should give full play to the macro guiding role of the government and pay full attention to youth leisure, which will play a positive role in the development of youth leisure in China.


第三,亲子陪伴是青少年休闲“品质发展”的巧妙一招。

国外的研究已经充分表明,家长深度参与青少年休闲,不但能提升亲子关系、增进亲子互动,还可以带领青少年亲近大自然 、体验不同的休闲乐趣,更可提升青少年的综合素质、以促进其身体发育和身心健康成长

青少年休闲活动中,家长陪伴在欧美国家已经司空见惯。比如法国巴黎的父母就非常喜欢带孩子去看戏剧,向孩子们灌输法语就是“莫里哀的语言”。一到周末、节假日、休假等时间,遍布巴黎街巷的大大小小的剧院,就能看到很多父母带着孩子去体验戏剧的魅力,也见证了戏剧文化休闲在法国青少年成长的重要地位。

事实上,近些年在日本、韩国、新加坡等东亚国家和地区,亲子陪伴共同参与青少年休闲也成为一个重要的价值理念和生活方式。家长的支持和陪伴对于日本青少年保持高频度的运动休闲产生了积极影响。日本文部科学省的相关报告显示,多数日本青少年家长能认识到学业之外的体育锻炼的意义,他们更看重体育运动休闲对孩子的性格塑造,希望孩子能确立目标为之奋斗、 学会合作和竞争、正确看待成功和失败、身心健康成长等。


Parent child company is an ingenious way for teenagers to develop leisure with high quality

Foreign studies have fully shown that parents' Deep Participation in teenagers' leisure can not only enhance parent-child relationship and parent-child interaction, but also lead teenagers to get close to nature and experience different leisure fun, and can also improve teenagers' comprehensive quality, so as to promote their physical and mental development.

In youth leisure activities, it is common for parents to accompany in European and American countries. For example, parents in Paris, France, like to take their children to the theatre very much and instill in their children that French is "Moliere's language". When it comes to weekends, holidays and vacations, theaters of all sizes in the streets of Paris can see many parents taking their children to experience the charm of drama, and witness the important role of drama culture and leisure in the growth of French teenagers.

In fact, in recent years, in Japan, South Korea, Singapore and other East Asian countries and regions, parent-child company to participate in youth leisure has become an important value and lifestyle. The support and company of parents have a positive impact on the high-frequency sports and leisure of Japanese teenagers. According to the relevant report of the Ministry of education, culture, science and technology of Japan, most parents of Japanese teenagers can realize the significance of physical exercise beyond their studies. They pay more attention to the shaping of their children's character by sports and leisure, hoping that their children can establish goals, strive for it, learn to cooperate and compete, correctly view success and failure, and grow up healthily and physically.



第四,学校仍然是青少年休闲“高效发展”的重要场所和组织方。

在不少国家,学校之所以是青少年休闲活动的重要选择,主要由于学校较为完备的体育设施、相对充足的文化休闲场所以及较高的对外开放程度等等。
比如,日本的学校体育设施资源丰富,其休闲体育设施数量超过全国相关设施总数的60%。而日本《体育基本法》第13条还规定,“在不影响学校教育的前提下,学校的体育设施应尽量对地方居民开放”。事实上,日本学校体育设施的开放方式和开放时间都为青少年参与休闲提供了便利。

反观我国学校休闲体育设施数量也比较丰富,但并没有得到充分利用。很多中小学由于安全问题、人员短缺等顾虑,相关场所在课余时间和假期经常大门紧锁,使得青少年无法使用体育场馆、器材设施等资源。

未来,就我国的实际情况而言,相关部门应和学校等多共同努力,解决校方的后顾之忧,鼓励具备开放条件的学校体育设施向青少年免费或低收费开放,或者实施全年定期开放特别是提高周末的开放率。学校也应落实休闲教育并规划多元的休闲活动方案,提供更休闲信息及多样化的社团活动,以满足青少年的需求并提高其参与休闲机会。


Schools are still important places and organizers for the "efficient development" of leisure for young people.

In many countries, the school is an important choice for young people's leisure activities, mainly due to the school's relatively complete sports facilities, relatively sufficient cultural and leisure places, and a higher degree of opening to the outside world and so on.

For example, Japan's school sports facilities are rich in resources, and the number of leisure sports facilities exceeds 60% of the total number of related facilities in the country. Article 13 of Japan's basic sports law also stipulates that "on the premise of not affecting school education, school sports facilities should be open to local residents as far as possible.". In fact, the opening mode and opening hours of school sports facilities in Japan provide convenience for teenagers to participate in leisure.

In contrast, the number of school leisure sports facilities in China is relatively rich, but it has not been fully utilized. Many primary and secondary schools, due to safety problems, personnel shortage and other concerns, often lock the doors of related places in their spare time and holidays, making teenagers unable to use sports venues, equipment and other resources.

In the future, as far as the actual situation of our country is concerned, the relevant departments and schools should work together to solve the worries of the school authorities, encourage the school sports facilities with open conditions to open to teenagers free of charge or at low charges, or implement regular opening throughout the year, especially to improve the opening rate on weekends. Schools should also implement leisure education and plan diversified leisure activities, provide more leisure information and diversified community activities, so as to meet the needs of teenagers and improve their opportunities to participate in leisure.


第五,人生观、价值观、世界观的塑造是青少年休闲“健康发展”的题中之义。

青少年休闲内容,显示的是一个国家的格调。青少年休闲背后的人生观、价值观、世界观的塑造和培养,是推进其发展过程中的题中之义。

我认为,其中尤其要处理好青少年休闲的全球性与民族性的关系。在经济全球化带动文化全球化、休闲全球化的今天,各国的青少年休闲都呈现开放共融的特点,这是一个不可逆的趋势。正确的迎接姿势应该是:既要创造性吸收外来休闲文化,也要注重休闲的民族性、地域性和独特性

美国文化历史较为短暂,只有200多年建国史,但它善于从其他国家与民族的历史文化中发掘素材,打造适合本国青少年休闲需求的文化产业精品,如好莱坞大片《花木兰》、《功夫熊猫》等就是借鉴了我国传统文化,并讲述了他们的价值观,又反过来占领了我国的文化 产业市场,并对我国青少年休闲审美产生影响。

我们也要注意到,在一些欧美国家,电玩游戏日渐成为众多青少年重要的休闲消遣,甚至有不少年轻人放弃了工作,终日与游戏为伴,将一种休闲方式演变为颓废的、萎靡的生活形态。这种价值观是需要我们警惕的。

当前,我国青少年休闲可以与社会主义核心价值观建立更好的链接和延展。比如,近年来,红色旅游在国家政策的积极引导下快速发展,特别是2021年还是建党百年,青少年群体中的红色研学、红色文化休闲等必将有更进一步发展。这种红色文旅休闲能够实现传统教育与现代休闲方式的有机结合,是对青少年进行民族精神教育和爱国主义教育的鲜活教材。


The shaping of outlook on life, values and world outlook is the essence of the healthy development of youth leisure

Youth leisure content shows the style of a country. The shaping and cultivation of youth's outlook on life, values and world outlook behind leisure is the essence of promoting their development.

In my opinion, we should deal with the relationship between globalization and nationality of youth leisure. Today, economic globalization drives cultural globalization and leisure globalization. Youth leisure in all countries is open and inclusive, which is an irreversible trend. The correct greeting posture should be: we should not only creatively absorb foreign leisure culture, but also pay attention to the nationality, regionality and uniqueness of leisure.

The history of US culture is relatively short, with a history of more than 200 years. However, it is good at exploring materials from the history and culture of other countries and nations, and creating cultural industry boutiques suitable for the leisure needs of its young people. For example, Hollywood blockbusters Hua Mulan and Kung Fu Panda draw lessons from China's traditional culture, tell their values, and in turn occupy the majority of China Cultural industry market, and has an impact on our youth leisure aesthetic.

We should also note that in some European and American countries, video games are increasingly becoming an important leisure pastime for many young people, and even many young people give up their jobs and spend all their time with games, turning a leisure way into a decadent and dispirited lifestyle. This kind of value needs us to be vigilant.

At present, China's youth leisure can establish a better link and extension with the socialist core values. For example, in recent years, red tourism has developed rapidly under the active guidance of national policies, especially in 2021, when the party is still a century old, the red research and study, red culture and leisure among young people will certainly have further development. This kind of red culture and tourism leisure can realize the organic combination of traditional education and modern leisure way, and it is a fresh teaching material for teenagers to carry out national spirit education and patriotism education.


关于旅游休闲全媒体

旅游休闲全媒体平台,关注旅游休闲行业20年,致力于引导中产阶级消费群,多年持续举办并邀请各国大使担任颁奖嘉宾的“旅游休闲行业大奖”具有广泛的影响力,旗下拥有旅游休闲网、旅游休闲微信公众号、旅游休闲APP、旅游休闲微博、旅游休闲小程序;骏旅行网、骏旅行微信公众号、骏旅行微博、骏旅行APP、骏旅行小程序等十多个子平台,为读者提供丰富的图文及视频内容。

平台关注目的地、酒店、航空、游轮、休闲生活方式等众多维度,覆盖旅游休闲行业全产业链,以丰富、详实、前沿的内容获得众多读者青睐。

旅游休闲全媒体平台总用户及粉丝数超过100万,平台日均总浏览量超过10万,与众多品牌成功开展了线上线下的多种合作。


About Travel & Leisure All-media Platform


Travel & Leisure All-media Platform has focused on the tourism and leisure industry for 20 years,  is committed to guiding middle class consumers,"Travel & Leisure Industry Awards", which has been held for many years and invited ambassadors from all over the world as the awarding guests, has extensive influence. Travel & Leisure All-media Platform includes Travel & Leisure website, Travel & Leisure WeChat official account, Travel & Leisure APP, Travel & Leisure Weibo, Travel & Leisure mini program, such as Jun Travel network, Jun Travel WeChat official account, Jun Travel Weibo, Jun Travel APP, and Jun Travel Mini program, more than 10 sub platforms, which provide rich text and graphic content and video for readers.

The platform focuses on many dimensions such as destination, hotel, aviation, cruise and leisure lifestyle, covering the whole industry chain of tourism and leisure industry, and is favored by many readers with rich, detailed and cutting-edge content.

The total number of users and fans of the tourism and leisure all media platform is more than 1 million, and the average daily page views of the platform is more than 100000. It has successfully carried out a variety of online and offline cooperation with many brands.


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