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专访万豪国际集团大中华区首席运营官Mr. Michael Malik

2023可持续旅行系列访谈

Mr.Michael Malik,现任万豪国际集团大中华区首席运营官

T&L:截止目前万豪集团在可持续旅行方面有哪些实践和成果?下一步的推进策略是什么?

What are the practices and achievements of Marriott Group in sustainable travel so far? What is the next promotion strategy?

Mr.Michael Malik:万豪国际集团于近日发布了2023年度“善行360度”(Serve360)报告,着重分享了集团在环境、社会和公司治理(ESG)等方面的持续进展及截至2022年底的数据。其中中国市场环境举措亮点如下:

环境治理方面:

· 节能减排:

可再生能源(太阳能)

√ 73家酒店和度假酒店安装了太阳能设备,为酒店区域提供热水和电能的供应。

能源有效使用

2021年和2022年期间,中国市场的15家酒店已安装了热泵,预计每年可减少碳排放超180万公斤。

· 减少浪费

减塑行动

集团旗下95%以上的中国酒店客房使用的一次性塑料小瓶装沐浴用已替换为大号泵头瓶。据估计,此举有望在集团全球酒店每年减少5亿支一次性塑料瓶进入垃圾填埋。

减少食品浪费

202230多家中国市场酒店试行大数据和人工智能跟踪、控制和减少酒店食物浪费。9家酒店共减少近11,000公斤食物浪费。

回收再利用

致力于推广肥皂、咖啡胶囊和IT设备回收计划,通过实现相关用品回收再利用,从而提高废物资源化利用水平。

95%以上中国酒店已参与客房浴室的大号泵头瓶回收项目。

· 尽责采购

秉持着尽责采购的原则,万豪国际集团已向中国市场的酒店提供符合海洋管理委员会(MSC)标准的供应商名单供其选择。

集团持续推进非笼养鸡蛋在中国酒店的使用,包括香港、北京、上海、苏州、三亚和西安等区域的酒店。

· 有意义的旅行

通过与宝马的战略合作,倡导绿色出行。目前,位于海南及太湖区域的37家酒店已配备了62辆新能源车。

万豪旅享家 益起旅行已拓展至亚太区近100家酒店,通过环境保护、服务社区及文化体验、海洋保护为宾客打造有意义的旅行。

未来,万豪国际集团将继续遵循其2050年净零排放目标的指引,结合公司在中国的业务发展需要以及全国各地500多家酒店的布局,明确可持续发展重点并制定科学的执行计划,以实际行动践行企业社会责任,助推社会经济可持续发展。

Marriott International recently published its 2023 Serve 360 Report, highlighting data as of year-end 2022, and shared the company’s continued progress on its Environmental, Social, and Governance (ESG) efforts. Marriott International Greater China Environmental Highlights:

Environmental:

· Energy & Emissions

Renewable Energy (Solar)

73 Marriott hotels across China are equipped with on-site solar installations to supply either hot water or electricity for hotels.

Energy Efficiency

Between 2021 and 2022, 15 Marriott hotels across the Greater China region installed heat pumps, which are expected to reduce emissions by over 1.8 million kilograms per year.

· Reducing Waste

Phasing Out Single-Use Items

Above 95% of the group's Chinese hotel rooms switching from small toiletry to larger pump-topped bottles of shampoos, conditioner, and body gel. Estimates predict that this initiative could help all Marriott properties globally reduce 500 million single-use plastics bottles from landfills annually.

Food Waste Management

In 2022, piloted a program using big data and artificial intelligence to help track, control, and reduce food waste. 30+ hotels in Greater China participated in the program. Nearly 11,000 kg of food waste was reduced at 9 hotels.

·   Recycling

Above 95% properties in Greater China participated in a pilot program to recycle large-format bottles from guest rooms.

Marriott hotels in China are recycling soap, coffee capsules and IT equipment, and improving the level of waste resource utilization by realizing the recycling and reuse of related supplies.

· Responsible Sourcing

Marriott has provided cost-neutral MSC certified supplier options to all of its hotels in China.

The use of cage-free eggs has already been implemented in all hotels in Hong Kong and is expanding to hotels in Beijing, Shanghai, Suzhou, Sanya and Xi’an.

· Meaningful Travel

Marriott has worked closely with BMW to promote sustainable guest experiences with the deployment of 62 BMW electric vehicles across 37 hotels in Hainan and Taihu.

Good Travel with Marriott Bonvoy provides guests the opportunity to create a positive impact across communities in the Asia Pacific region through environmental protection, community engagement, and marine conservation — expanded to close to 100 properties in 2022.

Moving forward, Marriott International will continue to follow its 2050 net-zero goal to promote sustainability. As a part of the company’s business strategy to practice social responsibility, the company aims to formulate a scientific action plan for its expansive portfolio of more than 500 hotels across the country to invest in social and economic sustainable development.

T&L:您认为当前可持续旅行面临哪些挑战?针对这些挑战酒店业应采取怎样的应对策略?

What challenges do you think sustainable travel faces today? What strategies should hotel industry take to address these challenges?

Mr.Michael Malik:

· 当前,随着中国旅行市场全面恢复在即,关注可持续旅行的重要性及迫切性也日益突显一方面宾客的可持续消费理念意识觉醒,另一方面酒店集团将可持续理念融入到酒店运营的各个面。基于此,如何平衡环境保护与宾客体验之间的关系也是我们目前所面对的一个课题。宾客体验对我们来说至关重要,我们积极听取宾客的反馈,同时也会与我们的合作伙伴、业主和供应商协作,以确保宾客体验没有因为我们的ESG举措而打折。

例如,在使用大尺寸泵头瓶替换客房浴室中一次性塑料瓶时,我们发现一些宾客可能更喜欢小型塑料瓶,因为他们可以将小瓶带回家以便今后重复使用。对此,我们积极倾听并对宾客予以引导。当得知这种全新的旅行方式能为当地社区和环境带来积极影响时,宾客往往对此表示十分支持与理解。

· 虽然近几年来社会公众的环保意识不断增强,但酒店还是需要加强对员工的可持续性思维培训,同时进一步引导顾客对绿色消费的需求,提升他们对绿色消费的认同感。

集团不断通过线上研讨会的形式,让员工了解可持续发展的重要性以及集团践行可持续发展的决心,以确保在酒店运营中培养员工的可持续发展思维方式。同时,万豪国际在中国市场开设了可持续发展委员会,以确保所有部门都能积极参与到可持续发展的工作中。

集团在中国还设立了可持续发展奖,旨在表彰旗下酒店在创造更具可持续性的环境方面取得的成功经验和不懈努力。

酒店员工呼吁宾客在酒店用餐结束后将剩余食物打包,以杜绝浪费。

此外,集团旗下酒店还在客房床头放置绿色环保提示卡片,呼吁计划连续多日入住酒店的宾客在入住期间尽量减少房间毛巾、枕套、床单、浴衣等用品的更换频率,此举不仅可以减少水资源的浪费,还可以通过减少上述产品的洗涤次数以延长产品寿命。

· At present, with the full recovery of the Chinese travel market on the horizon, the importance and urgency of focusing on sustainable travel has become increasingly prominent. On the one hand, guests have become more aware of the concept of sustainable consumption, and on the other hand, the hotel group has integrated the concept of sustainability into all aspects of hotel operations. Thus, balance between environmental protection and guest experience-the guest experience is important to us. At present, Marriott International operates more than 500 hotels in China. We actively listen to guest feedback and work closely with associates, owners and suppliers to ensure guest experience is not compromised.

For example, when replacing tiny, single-use toiletry bottles in guestroom showers with larger pump-topped bottles, we found that some guests may prefer smaller plastic bottles because they can take them home for reuse. Under such circumstance, we actively listen to guest feedback and provide guidance to guests.

· Strengthen Training to Enhance Associates' Sustainable Thinking.

Through training programs and educational webinars, Marriott educates associates on the significance of sustainability and the company’s commitment to sustainability, ensuring that a sustainable mindset is cultivated at the heart of hotel operations. In addition to training, we have a Sustainability Committee in GC to ensure all disciplines are actively involved in sustainability efforts.

Marriott International Greater China Sustainability Awards is launched celebrate the success and continued efforts of our hotels in creating a more sustainable environment.

Our associates call on guests to pack the leftovers.

Besides, our associates would place green cards on bedside tables in guest rooms, spurring guests to reduce the replacement of bedding and towels.


T&L:可持续旅行对全球减碳目标的实现有哪些方面的积极作用?如何进一步发挥可持续旅行在这一方面的潜力?

What are the positive effects of sustainable travel on the realization of global carbon reduction goals? How to further develop the potential of sustainable travel in this regard?

Mr.Michael Malik:

· 世界旅游组织对可持续旅游的定义是:充分考虑当前和未来的经济、社会和环境影响,满足游客、产业、环境和所在社区需求的旅游业。根据世界旅游业理事会的数据,到2032年中国有望成为全球最大的旅游市场。报告指出,中国旅游产业全价值链的碳足迹不容小觑,2019年旅游业约占中国碳排放总量的6%-8%

· 根据Booking缤客发布的《2023可持续旅行报告》显示,旅行者们仍然越来越重视以更为环保的方式旅行,超过四分之三(77%)的中国旅行者表示必须立即付诸行动,选择更为可持续的环保出行。

随着消费者选择可持续方的意识和意愿提高,加之旅行服务提供商采取更可持续的运营方式,旅游业有望在可持续发展方面取得一些立竿见影的效果。

万豪国际集团充分结合已实现中国市场全国性业务布局的规模和影响力,在运营、管理和宾客服务等方面不断优化绿色环保措施。随着游客越来越关注旅游业对其所到目的地的影响,我们在可持续发展方面所做的努力和取得的进展必须透明化。我们将继续以创新的方式将可持续发展和环保措施纳入我们的业务战略。

万豪旅享家益起旅行的推出则为宾客提供了机会,让他们在入住期间得以与当地社区和生态环境建立直接的联结,并促进其对当地文化的理解。目前,该项目已拓展至集团旗下亚太区近100家酒店, 包括38家中国区酒店,为宾客提供围绕环境保护、海洋保护、服务社区以及文化体验等精心策划的体验。

· The definition of sustainable travel, as outlined by the World Tourism Organization (UNWTO), is “travel that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.” According to the World Travel & Tourism Council, China is expected to become the world's largest tourism market by 2032. The carbon footprint of the entire value chain of China's tourism industry should not be underestimated, with tourism is responsible for about 6-8 percent of China's total carbon emissions in 2019.

· According to Booking.com 2023 Sustainable Travel Report, travelers are increasingly focused on sustainable travel, with 77% of Chinese travelers saying they must take immediate action.

With increased consumer willingness to travel sustainably, coupled with the adoption of more sustainable operations by travel agencies, the tourism industry is expected to achieve some immediate results in terms of sustainable development.

Marriott International have not forgotten to combine the scale and reach of a nationwide presence in China to continuously optimize green and environmental protection measures in terms of operation, management, and customer service. As travellers are increasingly concerned about the impact of tourism on the destinations they visit, it’s important that we are transparent with our sustainability efforts and how we’re progressing. We are continue to think of innovative way to incorporate sustainability and environmental initiatives into our business strategy.

Marriott has launched the Good Travel with Marriott Bonvoy program, allowing guests to forge first-hand connections with local communities and the environment during their stay while promoting cultural understanding and positive change. The program has now expanded to close to 100 hotels and resorts across Asia Pacific, including 38 hotels in China, offering curated purpose-driven experiences focusing on three distinct pillars: Environmental Protection, Community Engagement, and Marine Conservation.

T&L:可持续旅行如何与目的地的经济发展及社区发展的建立良性互动?万豪集团有哪些经验和成果可以分享?

How can sustainable travel interact with the economic development and community development of the destination? What experiences and achievements can Marriott Group share?

Mr.Michael Malik:

· 我认为,酒店业积极践行可持续发展措施,能够为业务运营所在社区的发展和环境保护带去积极影响,并为旅游业高质量发展提供新增长动能。

正如国务院印发的《关于加快建立健全绿色低碳循环发展经济体系的指导意见》中所指,绿色生产和消费作为供给和需求的两端,是我国绿色发展转型的重要着力点,以绿色生产方式引导消费者形成绿色生活方式,以绿色消费为核心的生活方式引导企业采用绿色生产方式。进一步强调我国酒店住宿行业绿色低碳发展的重要性及必要性。不难看出在国务院的指导方针中,可持续发展与社会经济发展是相互扶持,共同进步的模式,当企业与消费者对可持续发展达成共识能够促进经济社会转型和高质量发展。

酒店业绿色生产是绿色发展的基础。比如能源管理,绿色建筑等等都是酒店在运营过程中可以实现减碳的途径。而通过这些新兴技术节省下来的能源可以集合利用到其他对能源需求较高的产业,形成消耗-回收-再利用的链路从而促成社会经济发展新增长。

在香港我们尝试把食物垃圾转化为可再生能源。我们与有机资源回收中心 O-Park 建立了合作关系,把香港所有 13 家万豪国际集团旗下酒店的食物垃圾转化为电能。

另一项可持续发展运营举措是减少一次性塑料制品的使用,用可回收的大号泵头瓶替代一次性塑料小瓶,回收的大瓶还可以制成衣物的部分材质,提高废物资源化利用水平。

· I believe that the hotel industry's active implementation of sustainable development measures can have a positive impact on the development and environmental protection of the communities in which it operates, and provide new growth momentum for the high-quality development of the tourism industry.

On 2 February 2021, the State Council issued the Guiding Opinions on Accelerating the Establishment of a Sound Economic System for Green, Low-Carbon and Circular Development, which aims to co-ordinate the relationship between economic development and ecological and environmental protection construction, promote a comprehensive green transformation of economic and social development, and build a modernization in which people and nature live in harmony. It further emphasizes the importance and necessity of green and low-carbon development of China's hospitality industry.

Energy management and green building are ways to reduce carbon in hotel operations. The energy saved through these technologies can be utilized in other industries that have a high demand for energy, forming a consume-recycle-reuse chain.

ü Converting Food Waste into Renewables-In Hong Kong, a partnership was initiated with O-Park, an organic resources recovery center to convert food waste from all 13 Marriott hotels in the city into electricity.

T&L:可持续旅行对生物多样性保护应该承担怎样的责任?万豪集团有哪些实践经验可以分享?

What is the responsibility of sustainable travel for biodiversity conservation? What practical experience does Marriott Group have to share?

Mr.Michael Malik:

一直以来稳健的经济增长需要健康的生态系统,人们也越来越意识到全球暖化与生物多样性下降之间的关联:气候变化威胁生物多样性保育,自然生态系统受损正是促成气候变化的原因。保护和多样化的生态系统,不但能更有效应对持续上升的碳排放,也可以帮助人类“控制气温上升摄氏1.5度之内”。

万豪旅享家® 益起旅行”体验项目。此项目已在亚太区近100家酒店,包括38家中国酒店为宾客提供富有意义的旅行体验。该项目为旅行者提供更多旅行方式,让他们与目的地建立更深层次的纽带。围绕三个不同的主题提供精心策划的体验,其中:环境保护项目旨在改善环境退化、污染和气候变化问题,提高环境韧性;服务社区以及文化体验项目旨在通过文化教育或志愿者活动,为当地社区提供支持;海洋保护项目旨在恢复和保护海洋生态系统及其物种。

Robust economic growth has long required healthy ecosystems, and there is growing awareness of the link between global warming and biodiversity decline: climate change threatens biodiversity conservation, and damage to natural ecosystems is contributing to climate change. Protecting and diversifying ecosystems will not only help us cope more effectively with rising carbon emissions, but will also help us "limit temperature rise to 1.5 degrees Celsius".

Good Travel with Marriott Bonvoy™, a program that offers meaningful travel across Asia Pacific. The program now spans close to 100 hotels across the Marriott Bonvoy portfolio in Asia-Pacific including 38 hotels in GC and offers guests the opportunity to forge first-hand connections with local communities and the environment during their stay.

The program will offer curated experiences that focus on three key pillars: Environmental Protection to support the resiliency of the natural environment due to environmental degradation, pollution, and climate change; Community Engagement to support local communities through cultural education or volunteerism; and Marine Conservation to restore and preserve marine ecosystems and species.

T&L:万豪集团近几年针对可持续旅行的有哪些新举措?效果如何?

What are the new measures of Marriott Group for sustainable travel in recent years? How about the effect?

Mr.Michael Malik:

受到气候变化的影响,近年来可持续旅行的理念越来越受到关注。根据缤客2023可持续旅行报告所示,旅行者们愈发重视更为环保的旅行方式,超过四分之三(77%)的中国旅行者表示应立即付诸行动,选择更为可持续的环保出行。自1927年成立以来,万豪国际集团一直致力于服务社区并为其业务所在地区创造积极影响。

· 有意义的旅行

万豪国际集团携手宝马,通过部署新能源车的方式,在集团旗下海南省、环太湖区域、青岛、北京以及西安等地的37家酒店,配置了62辆新能源车。这些车用于酒店日常营运,为宾客提供绿色出行服务。同时,环太湖区域7个城市的15家酒店结合当地优越的自然环境,独特的地域文化以及丰厚的人文底蕴为宾客带来丰富的旅行新体验,并感受新能源车的出行乐趣。

· 减塑行动

同时,作为积极减少浪费举措的一部分,集团正在中国市场试行一项新的塑料瓶回收再利用计划,包括矿泉水瓶和客房浴室内的大号泵头瓶的回收再利用。

· 食品浪费

在中国市场的酒店试行通过科技来跟踪、控制和减少酒店的食物浪费,包括从食品出品、食材准备和储存三个阶段进行改良。目前该计划已在30多家酒店试运行,并将逐步推广至更多酒店。

· 回收再利用

集团还致力于推广咖啡胶囊和肥皂回收计划,其中,回收的咖啡胶囊可用于制成汽车引擎、单车以及汽水罐的部分材质,回收的肥皂将被寄往合规的合作方仓库进行处理,而重新加工后的肥皂则将被寄往有需要的社区,以帮助当地居民提升个人卫生健康。此外,集团已于2022年启动IT设备回收计划,通过合规的供应商回收、再利用IT设备。

Due to the impact of climate change, the concept of sustainable travel has attracted more and more attention in recent years. According to the Booking.com 2023 Sustainable Travel Report, travelers are increasingly paying attention to greener ways of traveling, with more than three quarters (77%) of Chinese travelers saying they should take immediate action to choose more sustainable and environmentally friendly travel options. Since its founding in 1927, Marriott International has been committed to serving communities and making a positive impact in the regions in which it operates.

· Meaningful Travel

Marriott has worked closely with BMW to promote sustainable guest experiences with the deployment of 62 BMW electric vehicles across 37 hotels in Hainan and Taihu.

· Phasing Out Single Use Plastics

Marriott’s hotels in China are also piloting a new program to recycle mineral water bottles and pump-topped bottles from guestroom showers.

· Food Waste Management

Marriott is piloting the use of technology to track, control, and reduce food waste within its hotels across China and improve production, preparation, and storage. More than 30 hotels are involved in the pilot program, enhancing their menu design and food production processes by recording and analyzing primary waste sources.

· Recycling

Over 300 Marriott hotels in China are recycling soap, which is delivered to local communities in need to help people improve personal hygiene, and coffee capsules, which can be used to make car engines, bicycles, and soda cans. In 2022, the company launched the IT Devices Recycling program, which recycles and reuses IT equipment in partnership with certified vendors.

T&L:科技对可持续旅行的支撑及创新具有非常重要的作用,万豪集团在这方面是否有案例可以分享?后续对加强科技在可持续旅行中应用有哪些策略?

Science and technology play a very important role in the support and innovation of sustainable travel. Does Marriott Group have any cases to share in this regard? What are the following strategies for strengthening the application of technology in sustainable travel?

Mr.Michael Malik:

近年来,集团十分注重以数字化创新提升宾客体验,助力可持续发展。例如:

万豪旅享家APP支持手机房卡,帮助减少塑料房卡的使用。

为提高能源的有效使用,自2021年至2022年之间,15家万豪国际中国市场的酒店安装了热泵,此举将帮助减少碳排放。

集团旗下中国市场95%以上酒店的客房浴室使用可回收大号泵头瓶替换一次性塑料小瓶装沐浴用品。并与Juma ,一家使用可回收材料的服装公司合作,将回收的大号泵头瓶加工成为部分成衣的面料。集团还致力于推广咖啡胶囊回收计划,其中,回收的咖啡胶囊可用于制成汽车引擎、单车以及汽水罐的部分材质。

在香港我们尝试把食物垃圾转化为可再生能源。我们与有机资源回收中心 O-Park 建立了合作关系,把香港所有 13 家万豪国际集团旗下酒店的食物垃圾转化为电能。

In recent years, the Group has placed great emphasis on enhancing the guest experience with digital innovation and contributing to sustainable development. For example:

Marriott Bonvoy APP supports mobile keys to help reduce the use of plastic keys.

To enhance energy efficiency, between 2021 and 2022, 15 Marriott Hotels across China installed heat pumps, which are expected to reduce emissions.

More than 95% of the hotels in the Group's China market use recycled large pump topped bottles instead of disposable plastic small bottles of bath amenities in the guest room. In partnership with Juma, a clothing company that uses recycled materials, recycled large pump topped bottles are processed into fabrics to make garments. The Group is recycling coffee capsules, in which recycled coffee capsules can be used to make car engines, bicycles, and soda cans.

In Hong Kong we are trying to turn food waste into renewables. We have partnered with O-Park, an organic recycling centre, to convert food waste into electricity at all 13 Marriott hotels in Hong Kong.

T&L:您认为应该如何提升全球旅行者对可持续旅行的认知及关注度?酒店业可以采取哪些具体的行动?

What do you think should be done to improve the awareness and attention of global travelers on sustainable travel? What specific actions can hotel industry take?

Mr.Michael Malik:

缤客近期发布了2023年可持续旅行报告,89%的中国旅行者表示在未来12个月会选择更可持续的旅行方式。近一半(44%)的中国旅行者认为更为可持续的出行选择过于昂贵,但仍有70%的中国旅行者则表示愿意为选择获得可持续认证的旅行方式而支付额外费用。

如今,在国内绿色低碳趋势的推动下,政策层面,企业生产,消费者意识都有了提升。如何平衡环境保护与宾客体验之间的关系,以及绿色供应链的搭建和管理也是我们目前所面对的一个课题。宾客体验对我们来说至关重要,我们积极听取宾客的反馈,同时也会与我们的合作伙伴、业主和供应商协作,以确保宾客体验没有因为我们的ESG举措而减少。

此外,提升员工可持续发展意识也非常必要。集团不断通过线上研讨会的形式,让员工了解可持续发展的重要性以及集团践行可持续发展的决心,以确保在酒店运营中培养员工的可持续发展意识。同时,万豪国际在中国区开设了可持续发展委员会,以确保所有部门都能积极参与可持续发展的工作。万豪国际集团在中国还设立了集团内部的可持续发展奖,旨在表彰旗下酒店在创造更具可持续性的环境方面取得的成功和不懈努力。

万豪国际从2009年开始发布ESG报告,这份报告展示了集团在推动可持续发展和全球社会影响力方面取得的进展,提高了内部和外部的信息透明度,同时,让我们有机会反思所面临的挑战和机遇。就集团而言,我们致力于为员工、宾客、业主、环境和社区创造价值,并且我们有能力做到这一点。

In a recent Sustainable Travel 2023 report released by Bingke, 89% of Chinese travelers said they would choose to travel more sustainably in the next 12 months. Nearly half (44 percent) of Chinese travelers believe that more sustainable travel options are too expensive, but 70 percent of Chinese travelers are willing to pay a premium for a sustainable certified travel option.

Nowadays, driven by the domestic green and low-carbon trend, the policy level, enterprise production, and consumer awareness have been improved. How to balance the relationship between environmental protection and guest experience, as well as the construction and management of green supply chain is also a topic we are currently facing. The guest experience is of Paramount importance to us and we actively listen to guest feedback, while also working with our partners, owners and suppliers to ensure that the guest experience is not compromised by our ESG initiatives.

In addition, it is also necessary to enhance associates' awareness of sustainable development. Through webinars, the Group continues to educate its associates about the importance of sustainability and its commitment to it, in order to ensure that associates' awareness of sustainability is fostered in hotel operations. At the same time, Marriott International has established a Sustainability committee in China to ensure that all departments are actively involved in sustainability efforts. Marriott International has also established an in-house Sustainability Award in China to recognize the success and efforts of its hotels in creating a more sustainable environment.

Marriott International's ESG Report, launched in 2009, showcases the group's progress in advancing sustainability and global social impact, improves internal and external transparency, and gives us the opportunity to reflect on the challenges and opportunities we face. As a group, we are committed to creating value for our associates, guests, owners, the environment and the community, and we have the ability to do so.

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